Brand Protection – Waterlooville AFC

Waterlooville AFC is committed to protecting the club’s name, crest, colours and overall identity. To ensure our brand is represented properly and respectfully, the following guidelines apply to all supporters, partners, businesses and media outlets.

Club Name and Crest

The Waterlooville AFC name, badge and any related logos are protected assets. They must not be edited, recreated, recoloured, stretched, cropped or altered in any way. They must not be used for commercial purposes, merchandise or promotional material without permission from the club. Only the official versions provided by the club may be used.

Partners, Sponsors and Media Use

Authorised partners and sponsors may use the Waterlooville AFC name and crest as part of an approved partnership. Usage must always be respectful, accurate and in line with the materials supplied by the club. Any promotional use online, on print, or in advertisements must be approved by the club before publication.

Supporters and Community Use

Supporters may share the club’s name, crest and images for non-commercial fan content, discussion or celebration of the club. Fans may not create or sell merchandise, charge for content using the brand, or present personal statements as official club communications.

Digital Content and Photography

Matchday photos, graphics, player images and other media created by the club or its photographers are protected. They may not be used for business promotion, advertising, merch or commercial gain without permission.

Prohibited Uses

The club’s name, badge or media may not be used in connection with political content, offensive or harmful material, or to imply a partnership that does not exist. Any use that misrepresents the club or damages the club’s reputation is not permitted.

Reporting Unauthorised Use

If you become aware of our name, crest or media being used without approval, please contact us at:

chairman@waterloovilleafc.co.uk

Why Brand Protection Matters

Protecting the Waterlooville AFC brand keeps our identity consistent, preserves our reputation, and ensures that our heritage and values are represented properly across all platforms.